I am loving the little insights we are getting into the people behind some of the best slings in the UK. This time we have not only a vendor, but the lady who actually designed the Lifft sling. Louise day designed Lifft after being unable to find a quick and easy carrier in which to carry her baby son, and now Lifft is a best selling pouch sling, and the only one scientifically proven to improve your posture!
So, over to Louise…
How, and why, did you begin babywearing?
When I was pregnant with my first son I knew right from the start that I wanted to carry him close and started looking for a sling. My husband bought us the Dr.Sears parenting book and we later found out that the way we felt had a name – attachment parenting! It was so nice to realise we weren’t alone. It made the early days of parenthood so easy.
What made you decide to start up a babywearing store?
I created the Lifft Sling in response to my own need for an easy to use, yet comfortable sling. Perfect strangers stopped me and asked me where they could by my sling so I decided to set up www.Lifftslings.com and haven’t looked back.<
How did you find juggling a family life with running a business?
It’s still fun, especially having just given birth to another baby boy recently! I definitely love my work as it is a product I feel passionate about, and using the product actually makes running a business easier – my newborn is gently snoozing in the sling as I type! I couldn’t be in a better business.
In your opinion, what is the best thing about babywearing?
Because your baby can always see your face, hear your voice and your heartbeat they feel swaddled and secure. This physical closeness promotes bonding between the wearer and baby – and the feeling you get when sharing the most precious ‘sneaky’ cuddles that nobody else knows about just can’t be topped!
What advice would you give to a new mum to help her get the most from her baby sling?
Wear your sling all day. It is so easy to pop your little one in and out of the sling and will really save your back and give you two hands! Listen to your baby as they will tell you how they like to sit in the sling too!
Is there anything you have done during the course of your business, which you would do differently next time?
Relax and remember why I am a Work at Home Mum
How have you found attitudes to babywearing have changed over the time you have been in business?
Babywearing is thankfully becoming more mainstream as mums realise there are so many benefits to it which create a happy contented baby and home life for all the family.
What’s next in the pipeline?
It is an exciting time for Lifft at the moment and we are delighted that new products will be available soon! We will let you know as soon as we can!
If you are a vendor, and would like to feature in Interview With A Vendor, please get in touch.
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